WHAT IS POP RADIO?
Well, if you are looking for information on In-Store Audio Advertising, you have found the right place.  POP Radio is the leading provider of in-store audio messaging in Grocery, Drug, Mass Merchandiser and Convenience Stores with a network of 10,000 stores across the country.  We reach consumers at the point-of-purchase, in a captive media environment and deliver your message just moments before the consumer makes their purchase decision.

POP Radio has proven sales lift for advertised products based on Matched Panel Tests conducted by IRI.  We also have validated our audience so that you can compare POP Radio on an "apples-to-apples" basis with other traditional media.  See the tab entitled "RESEARCH" for more information.

If you are a potential advertiser or an ad agency, click on the "FOR ADVERTISERS" tab for some relevant material that will help you sell more product with a program that delivers a positive ROI for most brands.

If you are a potential retail partner in the POP Radio network, see the tab "FOR RETAILERS" to answer some of your questions and to hear a demo of what we can do for your in-store audio.

A web site can provide some insight, but to get the whole story, give us a call.  We don't bite.  We love our jobs.  We enjoy working on projects that will help you sell more products and reach your target audience.  Better yet, call our President/CEO, Gary Seem, at 802-362-9180 or drop him an email at gseem@popradio.com.  This is his direct dial number for his office in Vermont -- sort of our World Headquarters, although we do have a fancy office in Boston to impress those who like a hot address and an office with a view.  And if he is traveling, that number goes right to his cell phone, so you can reach him anywhere.

Reach your customers aisles away... not miles away!