WHO THE HECK ARE THESE GUYS?
In October 2003, Jeff Shapiro and Gary Seem bought the assets of SmartSource Radio from News America Marketing.  They took the company back to its roots and renamed it "POP Radio" which was the original name of the company that had been founded in 1988 and had gone public in 1990.  But go back in time a few years -- like back to the early 1980's -- and you would find Jeff and Gary as college buddies, having a blast running Dartmouth College's fully commercial AM/FM radio stations between trips to frat row and their college classes.  Imagine a bunch of college kids let loose with some radio station that generated hundreds of thousands in cash flow.  Needless to say, we had plenty of barter deals going with local merchants, new station vehicles zipping around town and Northern New England's first all digital studios.

Jeff went on to purchase his first AM and FM Radio stations in 1985 at the age of 23 and left Wall Street and JP Morgan behind to operate the stations as a hands-on owner/manager. Since then, Jeff has owned, operated and sold over 55 radio stations, with a focus on turnarounds and start-ups.  Jeff has served on many national and local charitable boards including the Small/Medium Market Committee of the National Association of Broadcasters, Children’s Hospital at Dartmouth, The Dartmouth Skiway and Nantucket Public Radio. Jeff is an avid runner, skier and roadbiker (watch out Lance!)

After graduating from Dartmouth, Gary joined Product Movers, one of the original FSI suppliers which was later acquired by News Corporation. While at News America Marketing, Gary played a leading role in the startup of the In-Store Division, which later acquired its leading competitor, ActMedia. Gary’s agency experience includes his position as Managing Director at Marketing Corporation of America, one of the largest sales promotion agencies with more than $100 million in annual billings. Gary was also a principal in Vox Communications, an agency that developed and executed strategic marketing and advertising for packaged goods clients.  Gary is a private pilot and enjoys golf, skiing and hiking.

POP Radio was a chance to combine the expertise and experience of these two entrepreneurs. Jeff was a radio guy... Gary was a packaged goods/In-store marketing guy... POP Radio was the perfect business to bring together both of their interests and aptitudes (kind of like the Brady Bunch!!)   Pictured above, Gary and Jeff ride aboard the POP Radio yacht.  Both Jeff and Gary are available for motivational speaking engagements, private parties and special events -- either together or individually -- and all fees are donated to the Battenkill Conservancy to help preserve endangered riparian wildlife.

  POP Radio, LP    100 Federal Street - 30th Floor   Boston, MA  02110      617-576-9700     info@popradio.com