POP RADIO HAS A MEASURABLE AUDIENCE AND DELIVERS MILLIONS OF IMPRESSIONS AT THE POINT-OF-PURCHASE IN A CAPTIVE MEDIA ENVIRONMENT.
Whether you are a brand manager, ad agency media buyer or retailer, you will want to know two things about POP Radio:  WHO and HOW MANY?  POP Radio enlisted the help of Edison Media Research for an audience study that measured who POP Radio reaches and for how long.  This allows us to calculate GRP's for a variety of demographic targets just like other traditional media.  Edison Media Research is the top company for exit polling in the major elections -- and their exit polling model provided a very solid platform for us to measure store traffic combined with over 4,000 exit interviews at a variety of stores in our network.  Click HERE for an overview of the results from this research.

POP RADIO HAS PROVEN SALES LIFT.
It's not enough to simply reach a target audience.  POP Radio makes them buy more stuff.  How do we know that?  We have stacks of matched panel tests that demonstrate an average sales lift of 17%.  Unlike other start-ups in the in-store media business, we don't make any wild claims of triple digit sales lift -- because we all know that isn't realistic nor projectable to a national sample.  Our tests span big markets, small markets, paper products, HBA brands, cleaning products and even glue.  Over and over again, we show that POP Radio reaches consumers at the point-of-purchase and we cause them to buy more of the products we advertise.  Click HERE for a summary of the matched panel tests we have done since 2004.